What is your brand archetype personality?
Take the brand archetype quiz to discover your unique advantages and how to best reach your ideal customers.
But Why Brand Archetypes?
It’s not a mistake or coincidence that the same types of characters show up throughout history in stories, movies, and pop culture. As human beings, our brains organize ideas by grouping similar things together to understand them better.
Deep down people as consumers want to connect with other people – not products or services. If a brand adopts a primary character archetype, people recognize it and connect with it – it’s familiar. They make a connection on a deeper level without having to really think about it.
By figuring out what your brand archetype is, you are given a powerful starting model to build your brand on. When people understand your brand, they understand you- and connect with you. When they connect with you? They buy from you – and that is a beautiful thing.
The names of the archetypes and much of the foundation of what I discuss here were defined by Dr. Carol S. Pearson and Margeret Mark’s The Hero and the Outlaw: Building Extraordinary Brands Through the Power of Archetpes. If you would like to learn a bit more about the archetypes in general, be sure to check out my overview!