iconography

Logo Design

Why is your logo important?

Your Logo = Immediate Recognition

Your logo is a great first step in the strategy and design of your brand.  It is the first signal of “who” and “what” your company is – in other words, it clues people in to the identity of your brand. Your logo sets the tone for everything, and since it can be applied across all mediums – on social media networks, emails, print advertisements –  consistency with how it looks is super important so people should know exactly what they’re getting.

Synthethis logo in grey badge with rainbow gradient on letters in paper letterpress
jamie thomson designer brand identity design and strategy

Every touchpoint is important

A Logo is Visual Shorthand

When it comes to brand recognition, the logo is king. Your branding needs to be timeless, professional and easily identifiable as belonging to your company at a single glance. Your logo needs to be adaptable yet still recognizable ; from print media such as business cards and mailers through the ever present social media.

Personalized Process

Your Logo Must Be Adaptable Yet Recognizable

An essential way for a business owner or manager who wants their mark recognized in this digital era is by making sure there are multiple versions of their logo when working with their designer  – a logo that works on a website on a desktop may not be the best choice for a flyer or a business card or even the mobile version of that same website.  As your designer, I’m experienced in   delivering an adaptable design ready to present your company consistently and professionally in whatever situation you need. 

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Mock up of Goldilocks logo on grocery bags being carried by Asian woman and daughter on isolated white background

How much does a lasting icon cost?

Logo Design Packages

Logo Design

Strategic Logo Design
$ 750 Monthly
  • Interview, research, and concept development
  • Concept presentation in black and white
  • Revision of single concept until final approval
  • Submark (icon) and variations developed from that concept
  • Approval of color scheme and application on concept
  • Release of design files and copyright upon final payment
Get Started
*one concept developed/revised unless previously discussed and price agreed upon at initial interview.

Brand Identity

Full Visual Brand Identity
$ 1500 Monthly
  • Interview, research, and concept development
  • Concept presentation in black and white
  • Revision of single concept until final approval
  • Submark (icon) and variations developed from that concept
  • Approval of color scheme and application on concept
  • Supporting identity documents (color systems, fonts, palette and font usage rules, canva .svg files)
  • PDF detailing hex codes, RGB and names of fonts uses in logo
  • Complimentary business card and letterhead design if needed
  • Release of design files and copyright upon final payment
Get Started
*for this package up to three concepts can be developed in black and white.
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