Brand Archetypes are a way to understand your brand and how to present yourself to your customers- as well as a framework to understand your target customer. They are not the ultimate way to strategize but can be a helpful tool.
The lover brand archetype, also known as partner, friends, enthusiasts, sensualists, team builders, and harmonizers aim to attain intimacy and partnership. Their aims are to experience sensual pleasure, human love, and aesthetic appreciation. Express appreciation for the special moments, places, things in life. … Read More
The magician brand archetype also known as the visionary, innovator, alchemist seeks knowledge of the fundamental laws of how the world or universe works and to apply these principles to getting things done. They seek to develop a vision and realize it and are masters of transformation. When things go wrong, Magician brand archetypes look inward to change themselves (If you want to change your world, you begin with changing your own attitudes and behaviors)… Read More