Brand Archetypes are a way to understand your brand and how to present yourself to your customers- as well as a framework to understand your target customer. They are not the ultimate way to strategize but can be a helpful tool.

Lover Brand Archetype

The lover brand archetype, also known as partner, friends, enthusiasts, sensualists, team builders, and harmonizers aim to attain intimacy and partnership. Their aims are to experience sensual pleasure, human love, and aesthetic appreciation. Express appreciation for the special moments, places, things in life. … Read More

Ruler Brand Archetype

Your brand is the Ruler Brand Archetype- ready to learn how to use it? Understand the Ruler Archetype: The Ruler … Read More

Innocent Brand Archetype

Your brand is the Innocent Brand Archetype- ready to learn how to use it? Understand the Innocent Archetype: Like a … Read More

Explorer Brand Archetype

Your brand is the Explorer Brand Archetype- ready to learn how to use it? Understand the Explorer Archetype: The Explorer … Read More

Jester Brand Archetype

Your brand is the Jester Brand Archetype- ready to learn how to use it? Understand the Jester Archetype: The Jester … Read More

Hero Brand Archetype

Your brand is the Hero Brand Archetype- ready to learn how to use it? Understand the Hero Archetype: The Hero … Read More

Magician Brand Archetype

The magician brand archetype also known as the visionary, innovator, alchemist seeks knowledge of the fundamental laws of how the world or universe works and to apply these principles to getting things done. They seek to develop a vision and realize it and are masters of transformation. When things go wrong, Magician brand archetypes look inward to change themselves (If you want to change your world, you begin with changing your own attitudes and behaviors)… Read More

Sage Brand Archetype

Your brand is the Sage Brand Archetype- ready to learn how to use it? Understand the Sage Archetype: The Sage … Read More

Rebel Brand Archetype

Your brand is the Rebel Brand Archetype- ready to learn how to use it? Understand the Rebel Archetype: The Rebel … Read More

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