Tech Start up Brand Design & Development
CodeBaby AI Avatar
Tech Company with Startup Energy
While CodeBaby technically has been around for some time, the injection of new energy, new funding, and new direction energized it to the level of a brand new start up. I met the owner and CEO when I was asked to design a new logo for them, little knowing what was in store for both of us.
Making the Technical Personal
From the start, the biggest task for communicating the value of Codebaby’s products and services has been how to communicate how they can help their target customers connect with their own audiences more effectively by using their technology.
Their main target audiences are educator users (for e-learning applications) and businesses on digital platforms (mainly websites, but not limited to them). They had a user portal, website, social media channels, some already existing e-learning channels in development, and of course, marketing collateral.
Smart technology that is also friendly.
The discussion of the brand began with the logo development. While a clean, modern design was desired, a fun, friendly twist was also welcomed.
The company fully embraces clean, modern, smart design while making sure they are also approachable and friendly – good design, accessibility, and lack of clutter.
Full Website Redesign
Building on Set Touchpoints
The biggest piece of the integration of communication of the value of the Codebaby product is their main website. The website needed to be adjusted to better address the viewer – to “speak” to their concerns while also showing them exactly how the avatars could benefit them. Streamlining the visual information while highlighting the avatar’s presence was the first visual step.
The integral step was accomplished via the tech team – they integrated the avatar as a site demo on the main site itself. Ready on site launch, the avatar is ready to give a site tour and to assist in various other ways as well – proving the use cases on the spot, and allowing a practical demonstration of how the product works in real time.
The main site: https://codebaby.com/
I am a part of CodeBaby’s advisory panel and continue to advise on their direction and brand decisions.
Click on the below photos to enlarge them.